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Latha Maripuri

Director, IBM Security Services

Latha Maripuri spent the last sixteen years in various business and technical positions at IBM. Currently, Maripuri heads strategy, product management and enablement globally for IBM’s Security Services business unit. She and her team are responsible for launching industry leading consulting, managed and cloud security services across areas such as Emergency Response, Mobile Security, Risk & Compliance and Security Monitoring and Intelligence.

IBM Security Services
As an industry leader, what most influenced you on the road to your current position?

Throughout my career, I’ve been influenced by advancements in technology and how they can be used to solve business and societal problems. I started my career as a programmer and was inspired by developing applications that could increase productivity and efficiency by leveraging emerging technologies such as data analytics.

What type of data would you consider the most valuable to developing innovative products for mobile and what are you able to do with these types of data?

We live in an ever interconnected, instrumented and intelligent world—we create 2.5 quintillion bytes of data every day and there will be more than 10 billion mobile devices by the end of this decade—far surpassing the human population! Data comes and goes from everywhere—social media sites, medical devices, retail systems, mobile devices. Applying analytics can provide numerous benefits such as targeted marketing, faster and improved customer service and access to insight to make better business decisions.

Recently I was involved in IBM’s Corporate Service Corps program which sends teams of IBM volunteers to underserved markets. We were stationed in South Africa to understand the challenges around water loss and recommend how emerging technologies can help. A mobile application was built for local residents to report water leaks and loss. This data is then analyzed to understand the amount of loss occurring and will help the local government fix leaks and prioritize water pipeline refreshes. It’s a great example of how leveraging mobile in a social setting and analyzing the data collected from the devices can assist a community tackle one of their toughest challenges.

How has data informed the services you’ve been able to create and the opportunities you provide to your customers?

In the security and mobile services we create for clients globally, one key is actionable insight—the collection, normalization, and analysis of the data generated by users, applications and infrastructure within the enterprise. Data is constantly changing and the ability to analyze massive volumes can help companies uncover threats and make informed business decisions.

What are the qualities and/or skill sets that you believe future successful leaders will need to have?

Be flexible: We live in a state of constant change. It is critical for future leaders to learn to be agile. Listen to your clients and employees. Learn to anticipate and embrace technology shifts. This will help with transformation, innovation and growth.

Think global: A strong understanding of global markets and the unique requirements different parts of the world have will be essential. Recognize that one size does not fit all.

Motivate teams: Leaders can only be successful with strong support from their teams. The ability to recruit talent, establish a clear vision, foster collaboration and recognize successes is key.

What is your greatest hope for how your work can influence positive change in our world?

IBM’s Corporate Service Corps program has sent more than 1400 employees on 120 volunteer assignments to more than 20 countries. My hope is that other corporations will start similar programs to give back to communities, as well as develop future leaders who are more knowledgable about the needs of different regions. I also hope that the work that was done in South Africa leveraging mobile, social and analytics innovation to support local water initiatives can be replicated in other countries across Africa.

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Response Box

Based on the findings of IBM's volunteer program in South Africa, the local team created a mobile application to help residents remotely report water access problems. What other ways could emerging technologies and social media collect data to help communities address crucial challenges?

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