Integrate data insights into communications streams to customers... i.e., not just advertise the products or services, but communicate Starbucks's commitment to creating a dialogue with the customers. Dialogue with the customers create loyalty and awareness. Loyalty to the Starbucks brand comes from enjoying the product, and also from knowing that the company cares (through research and data collecting) to bring the best possible service and product. Furthermore, it is really important to link customer data to sets of data that reflect global trends, such as "less sugar is better for your health", or, "Calorie Awareness", or "Fair Trade Coffee". Thus, customer insights can be linked to global trends that reflect responsible and enjoyable consuming. Starbucks could develop an app that delivers a "Data of today" every day, and create a knowledge-sharing link with the customer. Starbucks should not be afraid of leading the way in food education... it is fun.

Starbucks should send me tips on how to do good on a day to day basis depending on my interests, like which charity I choose to donate to through Starbucks. I always give to environmental organizations, so sending me tips on switching lightbulbs (like you guys did in 7,000 stores) or recycling centers in my community would be awesome!

This is interesting, but may not be so beneficial. They should create some sort of mapping, kinda like the NIKE efforts for runners. Share a map of whose buying what, where. Whose in the store drinking the same drink I am. Use this as a tool to create community in some capacity. I'd think that would be pretty nifty!

You know, I didn’t know that Starbucks teamed up with Square until I read this. I often use Square for my small business, and helps with purchases for all my consumers. That said, I still don't see the connection, maybe because it's so brand new, with how it can help me. I think it would help if we could share coupons, discounts, opportunities etc. to our customers who are using square as a benefit for working with us. Are there overlapping positive opportunities here?

I used to have the (Starbucks)RED card and loved donating to help people with HIV/AIDS across the world. You should use the customer data to pick the “fan favorite” charity and create a card for that so customers can consistently donate to a domestic cause!

Starbucks should work with the other leader guy who created Cause.it to have more coupons on his app! Do good and drink good things!

I love that Starbucks has had community programs, but I'd like to be involved in that. My data should be used to improve my understanding of community programs in my area including which non-profits I would be interested in giving to. It would help me decide which new organizations I should add to the list.

Why can’t Starbucks create something educational for kids? There are a lot of kids options and maybe they could integrate something educational about where their drinks come from, or since their cups are sustainable, create kids cups that have information on sustainability.