GOOD & IBM present
Welcome to Figures of Progress

Big Data is empowering and driving 21st Century leaders, whether in business, city government, or even sports. This year, we’re expanding Figures of Progress and inviting you to take part in learning and doing. Join us as we continue the dialogue and explore how big data is being harnessed to change our world.

GOOD & IBM present

Lauren Moore

Head of Global Social Innovation for eBay Inc. and President of eBay Foundation

Lauren Moore joined eBay Inc. as President of eBay Foundation in May 2009. In 2012, Moore stepped into the role of Head of Global Social Innovation for eBay Inc. The Social Innovation division includes eBay Foundation and eBay Green, as well as eBay Inc.’s cause-related initiatives.

Before joining eBay Inc., Moore served for eight years as Director of Giving for Starbucks Coffee Company, and was the Executive Director of the Starbucks Foundation. She currently serves on the Corporate Committee of the Council on Foundations.

Check out social innovation at eBay
As an industry leader, what most influenced you on the road to your current position?

Early on in my career, I worked in the nonprofit sector. It was rewarding work and I met some amazing people, but because of funding restraints and other challenges, we had difficulty growing and scaling. When I moved into a corporate role, it became clear that there was a powerful opportunity through the scope, scale, and expertise of the business, to create widespread societal impact.

In my role at eBay Inc., I’m continually inspired and energized by the potential to prove that we can use our business in completely unique ways to drive positive, lasting social impact. And in doing so, I believe we can enhance our business results as well. I’m fortunate to have a role where I get to work with my business partners to figure out how to do this better every day.

What type of data and technology would you consider the most valuable to your company?

We use data in several ways. It helps direct where to focus our efforts in working with the business on Social Innovation initiatives. For example, we’ve been able to use data to examine questions such as: What tools are customers using to raise funds for their favorite charities? How is mobile being used, and how can we innovate new tools? Data gives us an understanding of what our customers want from us, and how we can innovate to deliver those tools.

We’re lucky to be working in such an enabling and entrepreneurial culture, but at the end of the day we also have to justify the investments into our work—and the ultimate return on these investments—to our leadership. Our sweet spot is when we’re able to show that we’ve generated positive, measurable results for both the company and society, and we’re constantly optimizing our programs and initiatives to do just that. Knowing what data to capture and then regularly gathering and analyzing it is critical to this process.

How has data changed and informed the way you can interact with customers and improve your customer service?

With the help of data, we’re better able to serve our users by creating more personal and delightful experiences. In our work to enable charitable giving and build a greener marketplace, for example, we’re actively using data to inform our strategies and the ongoing development of our work.

Over the past couple years, we’ve seen mobile giving increase by leaps and bounds, whether donating while browsing for your favorite cause on your mobile device or equipping your phone with PayPal Here technology for a major philanthropic event.

Another grassroots example is our collaboration with Patagonia. A little over a year ago, we launched Patagonia Common Threads Initiative + eBay, the first storefront of its kind that encourages customers to purchase pre-owned gear before buying new. Across eBay Inc., we’re finding that users increasingly want to participate in experiences that have meaning and the potential for social impact. This program was inspired by that awareness about our community.

What are the qualities and/or skill sets that you believe future successful leaders will need to have?

Over the course of my career, I’ve come to believe that future leaders need to be willing to be in it for the long term. We set goals over several years, not months, and it takes time for real change to happen. True systemic impact doesn’t happen overnight.

What is your greatest hope for how your work can influence positive change in our world?

eBay Inc. is a purpose-driven company, aspiring to change the world through technology-led innovation that enables global commerce. I think we’re one of the rare companies with purpose at the center of everything we do. To move beyond traditional approaches and demonstrate the ability of our business to solve social problems and create tangible social impact is a big goal—but one that we’re up for.

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Response Box

For eBay, social impact experiences are often integrated into the user experience. What type of features should other websites add that make it easier to find and participate in social impact opportunities?

Have a suggestion or idea? Share it with us.

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